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The LEGO Group and the Natural History Museum collaborate to inspire children to explore nature through play

31.07.2018

Visitors to the Natural History Museum are invited to join LEGO building experiences where they can build their own creations using the new LEGO plants, from 3rd-5th August.

180730-P5Young builders will be challenged to combine LEGO plant elements and bricks to build their own sustainable superhero and create a natural habitat fit for Plantus Maximus, the LEGO sustainability mascot, and his friends.

Visitors can also take part in the Natural History Museum quest with Plantus Maximus, where they will go on an adventure around the Museum to learn more about the natural world and how to help protect our planet.

The new elements are technically identical to existing LEGO botanical elements and made with polyethylene, from sustainably sourced sugarcane. 

The new LEGO elements are part of the LEGO Group’s aim to use sustainable materials in all core products by 2030.

More events are planned as part of the year-long partnership which will focus on learning through play to inspire the next generation to help protect our planet.

“Through the partnership with the Natural History Museum we aim to inspire children’s imagination and creativity, as well as an understanding of important sustainability issues,” said Tim Brooks, Vice President, Environmental Responsibility at the LEGO Group.

Fiona McWilliams, Director of Development and Communications at the Natural History Museum, added: “We are delighted to announce our year-long partnership with the LEGO Group and we look forward to creating unique and interactive experiences which spark children’s curiosity, engage with visitors and encourage the next generation to explore the natural world through play.”

by Grace Nolan

www.eppm.com

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